For example, "Unless I have a very specific product I am never going to use Google Adwords again" or "Where there is no good alternative I always buy Apple Products."
If you checkout the excellent Dreyfus model of skill acquisition you will see that Dreyfus defines the lowest level of skill in the 5-level progression as:
Novice: someone who operates by a "rigid adherence to taught rules or plans" and displays "no exercise of discretionary judgment."
[It is interesting to note that some so-called "expert systems" operate totally by rules which makes them more "novice systems" than expert systems].
Ken Thompson (aka The BumbleBee) blogs about bioteams, virtual collaboration and business simulation at www.bioteams.com.